OUZEL: Crafting Elegance Since 2022
Founded in 2022, OUZEL has rapidly established itself as a distinguished purveyor of fine jewelry across India. Our journey of growth is reflected in our delivery numbers: while we were establishing our foundations in 2022, we saw remarkable growth with 61 successful deliveries in 2023, followed by an impressive surge to 258 deliveries in 2024—a 323% year-over-year increase.
Our Community & Loyalty
OUZEL has proudly connected with 789 customers across India, building a loyal community of jewelry enthusiasts. Our dedication to exceptional craftsmanship has fostered remarkable customer loyalty, with a 13.4% returning customer rate—significantly higher than industry averages for luxury goods. Our most devoted client has placed an impressive 18 orders, while 87 customers have made multiple purchases exceeding ₹1,000 each, demonstrating the strong bonds we've formed with our clientele.
Our Reach & Impact
Our artisanal pieces have found homes primarily in Mumbai and Bangalore, with Mumbai leading at 63 orders totaling ₹128,715, while Bangalore has contributed 11 orders worth ₹17,845. We're actively expanding our presence in Delhi NCR, bringing our distinctive designs to fashion-conscious customers across India's major metropolitan centers. Our highest single order to date—an impressive ₹15,988.05 (Order #OZB11944)—reflects the premium nature of our offerings and the trust our customers place in our brand.
Product Portfolio & Performance
OUZEL's collection spans:
- Gold-plated jewelry: Earrings, rings, necklaces, bracelets, and pendants
- Silver-plated jewelry: Contemporary and traditional designs
- Pure silver jewelry: Premium craftsmanship pieces
With 1,354 items sold to date and a total sales volume of ₹1,754,565, our focus on quality over quantity is evident in our average order value. Our commitment to customer satisfaction is reflected in our return rate of just 21.8%—significantly better than industry standards for fine jewelry.
Craftsmanship Philosophy
Each OUZEL piece—from our signature Gold Curve Rings to our distinctive Two-Tone Double Heart Drop Earrings—represents the perfect marriage of traditional Indian craftsmanship with contemporary aesthetics. We don't just sell jewelry; we deliver wearable art that celebrates the rich heritage of Indian design while embracing modern sensibilities.
As we continue our growth trajectory, OUZEL remains committed to expanding our product range while maintaining the exceptional quality and craftsmanship that has become synonymous with our brand.
Crafting Timeless Elegance Across Mumbai, Bangalore & Delhi NCR